I remember when I was a kid, I thought 35 was
ancient. Well, now that I’ve reached the double
lucky 77, I think 35 is very young indeed. Here
I was barely 42, already ancient when I and some
of my close friends and relatives founded the
AVKO Educational Research Foundation. We knew,
or at least thought we knew, what we were about
to create. We hoped to start an organization
that would do real research into the problems of
why so many kids end up being very poor readers
by the time they are old enough to leave school.
That was the reason we wanted the words
Educational Research to be part of our
name.
We decided on going the non-profit route with the great
expectations (Sorry, Charles Dickens) of being able to
qualify for government grants and certainly charitable
grants from large philanthropic organizations, such as the
Charles Stewart Mott Foundation. Because we wanted the name
to reflect our non-profit status, we thought the word
Foundation, should be there somewhere. That gave us
Educational Research Foundation, Inc. Although
that seemed to describe what we intended to be, it seemed to
need a name such as Ford, Mott, or Smith. The McCabe
Educational Research Foundation was suggested, but I quickly
vetoed that idea. I wanted the accent to be on what we were
about, not on me. Then one of our small group suggested
creating an acronym for the name, one that would help better
reflect our multi-sensory approach to teaching, one that
utilized Visual, Audio, Kinesthetic, and Oral methods. But
that spelled out VAKO which sounded too much like wacko. But
with a nice dyslexic reversal of VA to AV we got AVKO—The
AVKO Educational Research Foundation.
One of the things we wanted to do was to determine what it
is that good readers and good spellers learn that the “poor”
ones don’t and whether or not it was taught. We strongly
suspected it was “phonics” or spelling patterns, but there
wasn’t any definitive source to determine what all the
patterns were. As I already had begun working on that
project of arranging all the words in the English Language
by spelling patterns (word families), we did need more
equipment than merely a typewriter or two.
That’s where we began to raise money with the help of weekly
BINGO games at which we tried to get the word out that kids
with reading and spelling problems could receive help and
without any charge. Looking back, perhaps we should have
charged for our services. But then again, there were quite a
few people we helped learn to read who would not have been
able to afford even a token payment.
At any rate, we struggled to make ends meet. Without
donations from individuals we would never have made it
through the first fifteen years. We tried first to get our
ideas and publications out to the schools. We exhibited at
the Michigan Reading Association and tried to get speaking
engagements, but we were allowed only small rooms with even
smaller audiences. We went to regional and national IRA
conferences. We spent money on mass mailings to reading
teachers. We failed miserably at all our marketing attempts.
But we kept doing what we felt was right—the research and
development of materials and techniques.
Our biggest breakthrough came when Sonlight Curriculum
approached us. They had discovered from their blogs and
other homeschool listservs that Sequential Spelling
worked where other spelling programs failed. They had their
own people not just look at the books but use them with
their kids. Sequential Spelling worked for their kids. They
wanted it, but not in the form we were selling it which was
in three ring binders. When they offered to arrange for a
professional printing if we’d make a few cosmetic changes
and to pay in advance for a two year inventory supply, we
were very happy to oblige. Now, we have a little money in
the bank and are able to afford one full time and two
half-time employees along with a pretty fair number of
volunteers.
We now have fairly high
hopes that a publisher with deep pockets will want to take
over the publishing aspect of AVKO. We have had many small
publishers make offers. We have had many small
publishers make offers that were totally unacceptable. If
and when that happens, perhaps it will be easier for us to
find a non-profit tax-exempt 501(C)3 organization to leave
our assets to, as we are coming and closer to accomplishing
our mission. We had hoped to do be out of existence in
twenty-five years. We now have turned 35. Certainly, we
should in the next 15 years find a commercial publisher and
a non-profit interested in carrying out our plans and ideas.